White Castle, generally credited as the first fast food chain in the United States, needed a reward and recognition program that measured team member performance from different divisions using various tools, and then incorporate that data into one tool. White Castle’s aim was to offer a vast selection of rewards through one centralized site that supported their various program needs.
R.O.C.K. (Royal Order of Crave Keepers) the Castle Games was a fun contest created to foster team culture and motivate team members to create memorable moments all year long. The program measured team member success in eleven categories and awarded points to team members based on performance in each category. The points could be redeemed from a vast selection of rewards, all from one managed platform.
In addition to 100% Quality scores, team members met all goals in Accuracy, Friendliness, Customer Satisfaction and Safety categories. Program participation increased 75%, building team culture and boosting consistent service and quality while recognizing employees' contributions. The bottom line: sales increased 89% in 90 days.
White Castle is a family-owned business based in Columbus, Ohio, that owns and operates more than 400 restaurants in 12 states. The company was founded in Wichita, Kansas, in 1921 and is America’s first fast-food hamburger chain. All White Castle Sliders are made from 100 percent USDA inspected beef. White Castle’s commitment to maintaining the highest quality products extends to the company owning and operating its own meat processing plants and bakeries. Craver Nation, White Castle’s culture center for Cravers, connects like-minded Cravers from around the globe in a social media setting. For more information on White Castle and Craver Nation, visit WhiteCastle.com and Crave Central.