Employee Engagement Activities Support Business Strategy
Challenge
This major airline is one of the oldest in the U.S., operating over 5,400 flights daily and serving 325 destinations in 52 countries. Their various recognition programs serviced 90,000+ employees in multiple countries but were de-centralized and many did not support business objectives. As employee engagement activities became even more closely woven into the company’s business strategy, recognition programs took on a larger and more strategic role. To align all programs, a recognition plan that recognized each employee more than four times a year, that was accessible by all, grounded in behavioral science and with achievable Return on Recognition (ROR), was needed.
Solution
Inspirus and the airline collaborated to develop a unique program — an enterprise-wide points-based recognition platform that supported day-to-day, informal and formal recognition. It incorporated the seven Recognition Professionals Internal (RPI) best practice standards to develop and maintain a culture of recognition. The centralized recognition platform gave each employee access to all 25 currently operating programs.
In the first year, the program recognized individuals 490,002times and delivered $346 million in value to the business –a whopping 3,975% return on recognition(ROR). When surveyed, 96% of their multigenerational workforce responded positively when asked about the variety and value of items in the platform.
The Results
The rewards platform was such a valuable tool that it remained in place through the company's bankruptcy and subsequent merger with another major airline. In the first year, the program recognized individuals 490,002 times and delivered $346 million in value to the business – a whopping 3,975% ROR. When surveyed, 96% of their multigenerational workforce responded positively when asked about the variety and value of items in the platform.