The company was looking to maximize returns from its marketing campaigns and hit or exceed growth targets. To help achieve this objective, they were seeking to implement an incentive plan that would engage potential customers, and meet their goals:
The company leadership, in partnership with Inspirus, developed a tiered reward program to help them achieve their desired goals. The company launched a new campaign that ran for eight weeks and targeted 2,283 business prospects in buildings that were already “wired” with their fiber optics.
The telecommunications firm’s Customer Acquisition Program encompassed an online awards solution that gave gifts to prospects for exhibiting identified key behaviors and actions:
The award codes could be redeemed separately ($100 and $400), combined and redeemed for a gift worth $500, including an Apple iPad, or redeemed for a charitable donation to the American Red Cross. The campaign was promoted with a direct-mail introduction, personalized follow-up emails and direct phone calls.