Three Keys to Increasing Employee Retention

Good HR professionals understand, employee retention is a vital aspect of organizational success, significantly influencing productivity, workplace morale, and the bottom line. As HR begins to take a more vital role in initiatives that affect business outcomes, HR professionals that help organizations understand how they can solve larger employee challenges, like retention and engagement, showcase just how valuable HR is to the bottom line. But with so many variables impacting something like employee turnover, how can one truly know how to go about implementing effective methodology? We tapped into our thought leaders to identify the three keys to Employee Retention (also be sure to check out our blog on the 10 strategies to increase employee retention).

The Three Keys to Increase Employee Retention in Your Organization

1. Comprehensive Onboarding and Continuous Training 

   A robust onboarding process is the first critical step in employee retention. It helps new hires feel welcome and improves their trust in the organization. The effectiveness of onboarding in shaping an employee's long-term engagement with the company cannot be overstated. When employees understand their role, the company culture, and feel equipped to fulfill their responsibilities, they are more likely to stay. This process also makes them feel valued and part of a team, crucial for long-term engagement.

   The significance of comprehensive onboarding and continuous training in enhancing employee retention cannot be overstated. A study by the Society for Human Resource Management (SHRM) revealed that organizations with strong onboarding processes improve new hire retention by 82% and productivity by over 70%. 

   However, the benefits of a thorough onboarding process extend beyond just familiarizing new hires with company policies and procedures. A well-structured onboarding experience, ideally extending over several months, fosters a sense of belonging and aligns employees with the company's culture and values. According to a report by Gallup, employees who had an exceptional onboarding experience are 2.6 times more likely to be extremely satisfied with their workplace, thereby reducing the likelihood of early turnover. 

   Continuous training plays an equally pivotal role in employee retention. LinkedIn's 2020 Workplace Learning Report highlights that 94% of employees would stay at a company longer if it invested in their learning and development. This statistic emphasizes the importance of continuous skill development and career advancement opportunities in retaining employees. Training programs not only enhance job competence but also demonstrate the company's commitment to the employee's personal and professional growth, a critical factor in fostering long-term loyalty.

   Moreover, a culture of continuous learning and development adapts to the evolving needs of the workforce and the market. It helps employees stay abreast of industry trends and technological advancements, making them feel more competent and confident in their roles. Investing in employee development has a ripple effect; it enhances job satisfaction, boosts morale, and significantly lowers the attrition rate. As per the 2019 Employee Engagement Survey by TINYpulse, employees who believe they have excellent opportunities for professional growth are 20% more likely to stay at their current company. This statistic highlights the direct correlation between continuous training and employee retention.

2. Effective Communication and Feedback Mechanisms

   Effective communication and consistent feedback mechanisms can also help in boosting employee retention, as well as furthering business goals. According to a survey conducted by Tinypulse, organizations with strong communication practices are 50% more likely to have lower employee turnover. This statistic highlights the significance of clear, transparent, and consistent communication in fostering employee satisfaction and loyalty. When employees feel heard and understood, they develop a stronger connection to their workplace, reducing the likelihood of seeking opportunities elsewhere.

   A study by Gallup found that employees who receive regular feedback are 3.6 times more likely to be engaged and committed to their organization. This engagement is a key driver in retention, as engaged employees are more likely to feel valued and see a future within the company. Effective feedback, both positive and constructive, ensures that employees understand their performance, recognize areas for improvement, and feel motivated to achieve their goals. It also opens avenues for employees to voice their opinions and concerns, creating a two-way communication channel that is essential for a healthy workplace environment. (Looking to unlock the full potential of your workforce through a holistic feedback loop with your employees? Learn how Inspirus and The Happiness Index can help!)

   The quality of feedback is as important as its frequency. A report by Officevibe indicates that 83% of employees appreciate receiving feedback, regardless of whether it's positive or negative, as long as it's delivered appropriately. This statistic underscores the need for feedback to be constructive, meaningful, and actionable. When feedback is given in a manner that empowers employees, it boosts their confidence and commitment to their role, thereby enhancing their desire to stay with the organization. 

   Incorporating effective communication and feedback into the organizational culture not only supports employee retention but also drives overall performance. A study by the Harvard Business Review revealed that companies with highly effective communication practices had 47% higher returns to shareholders over a five-year period compared to firms with less effective communication. This correlation showcases the broader impact of communication and feedback on organizational success, extending beyond just retention rates. Effective communication and consistent feedback ensures that employees feel valued, engaged, and aligned with the organizational goals, leading to higher satisfaction and lower turnover rates.

3. Employee Well-Being and Consistent Employee Recognition

   Focusing on the pivotal role of employee well-being, competitive benefits, and consistent employee recognition is crucial for HR leaders in enhancing employee retention. Nurturing a workplace environment that prioritizes well-being, helps create a culture of employee retention. A study by the American Psychological Association found that employees who feel valued are more likely to report better physical and mental health, as well as higher levels of engagement, satisfaction, and motivation. This directly impacts retention, with another report indicating that organizations with strong health and well-being programs achieve a 45% lower turnover rate compared to those that don't prioritize employee health.

   Competitive benefits and salaries are now table stakes for all companies looking to retain their top talent. In today's modern workplace, employees are now looking for companies that offer flexible working arrangements, creative and innovative perks, and a culture of consistent employee recognition. In fact, a Gallup study reveals that employees who do not feel adequately recognized are twice as likely to say they'll quit in the next year. Moreover, organizations with strategic recognition programs have a 31% lower voluntary turnover rate, according to Bersin by Deloitte. Recognition goes beyond simple acknowledgments; it involves creating a culture where employees feel genuinely appreciated for their contributions, which in turn fosters a sense of loyalty and commitment to the organization. 

These strategies, rooted in a deep understanding of employee needs and the modern workplace dynamics, can significantly enhance employee retention. A focus on comprehensive onboarding, effective communication, and prioritizing employee well-being creates a workplace environment conducive to employee satisfaction and loyalty. statistic!

Learn more about the steps you can take to boost employee engagement and retention—especially during an economic downturn.