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Diamond H Client Honored by RPI for its Commitment

Diamond H Client Honored by RPI for its Commitment to Recognition Best Practices
Delta Air Lines Wins National Award for Its Employee Reward and Recognition Program

FORT WORTH, Texas (May 8, 2009) — Diamond H, a leading provider of total recognition and service award programs, is honored to have one of their key partners, Delta Air Lines, honored as the 2009 Best Overall Winner for the Recognition Professionals International (RPI) Best Practices Award. This award quantifies Delta's dedication to its employees and their importance to the organization.

"The receipt of this prestigious award is really the capstone to the work Delta has put into building a culture of recognition," stated Kimberly Smithson-Abel, VP of Strategy and Business Development at Diamond H Recognition. "The return on investment (ROI) generated through Delta's recognition programs was measured in the thousands of percent and has been a key to gauging success and obtaining management support," she added. "The ROI has allowed the organization to maintain and even increase the level of investment for recognition."

In order to receive this award, Delta was judged based on its alignment with RPI's seven Recognition Best Practice Standards. These standards were developed as the result of research around what constitutes a successful recognition program. According to the organization. The seven RPI Best Practice Standards assessed in the judging process include: Strategy, Management Involvement, Measurement, Communications, Training, Events and Celebrations, and Change and Flexibility.

In order to be selected as the Best Overall recipient, Delta had to excel within each standard and demonstrate a unified approach toward utilizing each standard. The RPI Best Practice Standards Awards also presents Best in Class awards to those organizations that exemplify sound employee recognition practices in one particular Best Practice Standard.

"Delivering a quantifiable return on Delta's investment has been a key to the program's success," stated Michael Cobb, President of Diamond H Recognition. "The ROI reporting and financial modeling available in our Inspirus Catalyst platform helps make recognition real and allows business leaders, such as those at Delta, to obtain evidence of its impact on the organization."

Recognition Professionals International is headquartered in Naperville, Illinois and is an international non-profit association dedicated to employee recognition. Through this organization, human resources and recognition professionals study the development, design, and enhancement of employee recognition systems to drive employee engagement and performance.

About Delta Air Lines

Delta Air Lines is the world's largest airline. From its hubs in Atlanta, Cincinnati, Detroit, Memphis, Minneapolis-St. Paul, New York-JFK, Salt Lake City, Paris-Charles de Gaulle, Amsterdam and Tokyo-Narita, Delta, its Northwest subsidiary and Delta Connection carriers offer service to 370 destinations in 66 countries and serve more than 170 million passengers each year. Delta's marketing alliances allow customers to earn and redeem either SkyMiles or WorldPerks on more than 16,000 daily flights offered by SkyTeam and other partners. Delta's more than 70,000 employees worldwide are reshaping the aviation industry as the only U.S. airline to offer a full global network. Customers can check in for flights, print boarding passes, check bags and flight status at delta.com.www.diamondh.com